
Why is Donald Trump discussing Sydney Sweeney and American Eagle
By Ana Faguy
Actress Sydney Sweeney's American Eagle jeans ad sparked controversy due to a "genes/jeans" pun, with critics linking it to eugenics rhetoric. Despite American Eagle's defense, the debate intensified when reports surfaced that Sweeney is a registered Republican. Former President Donald Trump then publicly praised Sweeney and her "HOTTEST ad," explicitly citing her political affiliation, further politicizing the issue. Sweeney has remained silent on her politics, having previously avoided such discussions. Crucially, following Trump's endorsement, American Eagle's stock skyrocketed by up to 20%, demonstrating the significant, often unpredictable, marketing value of viral controversy in the digital age, as noted by industry...
- Sydney Sweeney's American Eagle ad faced backlash for a "genes/jeans" pun, which some critics controversially linked to eugenics.
- The controversy escalated when reports confirmed Sweeney is a registered Republican, prompting former President Donald Trump to publicly endorse her and the ad, citing her political affiliation.